How To Maximize LinkedIn
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For Business Networking and Job Search
What You Will Learn
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In this online course, you'll discover how to effectively leverage LinkedIn for both business networking and job searching. Through a step-by-step approach, you'll learn to build a strong profile, create a compelling first impression, connect with the right people, and enhance your professional brand and visibility on the platform.
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A Step-By-Step Guide:
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Getting to know HOW LinkedIn works and why you should care.
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The key areas you MUST complete on your profile.
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How to tell your STORY and get noticed.
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How to GROW your connections and recommendations.
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Tips on how to BUILD Thought Leadership.​
Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett, Founding
Director of the University of
West Florida Executive Mentor
Program and co-author of the book High Impact Mentoring - A Practical Guide to Creating Value in Other People's Lives, (with former Waffle House President and COO Bert Thornton), is a highly respected marketing and leadership consultant and professor.
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She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her mentoring, and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% online. Start instantly and learn at your own pace.
2.
5 video learning lessons, with comprehensive step-by-step instruction.
3.
Downloadable workbook to help you build your profile as you work your way through the course.
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Downloadable resources, success lists and tip-sheets to help you through each step.
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A practice quiz to help you reflect on what you learned.
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Estimated time to complete: 1 hour.
Why Take This Online Course?
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Enhance Your Professional Brand. This course teaches you how to craft a LinkedIn profile that accurately represents your skills and expertise, making you stand out to potential employers and clients.
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Gain Strategic Visibility. Understand how to use LinkedIn's tools to enhance your online presence, ensuring that your profile and posts reach the right audience for maximum impact.
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Build Thought Leadership. The course guides you on how to share content and insights that establish you as an authority in your field, increasing your influence and credibility.
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Expand Your Network. Learn strategies to connect with industry professionals and thought leaders, helping you build a strong network that can open doors to new opportunities.
. . . and much more!
What's in This Course?
Course completion time: approximately 1 hr.
5:00 min.
Introduction - LinkedIn: How and Why
This introduction will talk about how LinkedIn works and why it is important to your business and networking goals.
14:00 min.
Lesson 1 - Building Your Profile
In this lesson, you will learn the key areas you must complete on your profile for a strong first impression. And, learn tips to enhance your profile so that corporate recruiters our potential customers can find you.
18:00 min.
Lesson 2 - Create a Strong First Impression
In this lesson we'll talk about ways to tell your story and how to fill out your profile to help differentiate you and help you stand out in a crowded marketplace.
11:00 min.
Lesson 3 - Connect With Quality People
Now that you have completed your profile, we'll start talking about how to connect with quality people to grow your network connections and recommendations.
13:30 min.
Lesson 4 - Enhance Your Brand and Visibility
LinkedIn is much more than a resume builder or a place to endorse friends. It’s also a way to enhance your brand and visibility; and you can build credibility and authority with thought leadership. We'll walk through some tips on how to build "Thought Leadership."
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and she'll talk through how you can continue building on what you have learned.
3:00 min.
Course Resources
We provide you with downloadable tools including a Workbook to help you build your profile as you walk through the course. We also include checklists, and tip sheets to help give you the information you need to help you maximize LinkedIn.
