Bob has more than 20 years of leadership and marketing experience with small organizations up to Fortune 500 companies and across B2C and B2B markets.
Before co-founding High-Impact Mentoring, Bob was the Southeast Regional Director of Marketing for a Fortune 500 company and responsible for creating integrated marketing strategies across media channels from TV and radio to social media and online advertising, driving brand recognition, and increasing product customer growth by 400,000 new customers a year. In addition, Bob has worked in the education sector, building awareness and usage for many of Florida’s statewide education programs. By developing highly effective, multi-tactical marketing and advertising campaigns, Bob increase program usage, in Florida, from 200,000 to well over 1 million users.
Bob is highly skilled in data analysis, and has a passion for interpreting data and performance trends to provide the right information to the right person at the right time to increase customer growth and market share.
Throughout his career, Bob has managed multi-million dollar projects ranging from the rollout of marketing campaigns to the launch of new products, programs, and services. He also spent years working with video production companies throughout the country. His experience in video production, graphic design, and photography are content marketing subjects where he has extensive knowledge and expertise.