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Digital Marketing - Module 3

What You Will Learn

Just because you build it doesn't mean they will come. Your website needs to be easy to find.  
You will learn: 
  • Why SEO/SEM matters. And how are they different.

  • The different types of Search Marketing. 

  • Planning your keywords, tags & meta descriptions.

  • How to set up digital ads.

  • How to measure success 

  • And much, much more!

Meet the Instructor

Dr. Sherry Hartnett 

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Dr. Sherry Hartnett is a highly

respected marketing and

leadership consultant and


In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish. 

Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.

Key Course Details


100% Online. 


Start instantly and learn at your own pace.


Video learning lessons, with comprehensive step-by-step instruction. 


Practice quiz to reinforce your learning. 


Estimated time to complete: 60-90 minutes. 


And the opportunity to apply the content immediately to your social media marketing. 

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Get Started TODAY!

Website Optimization and Search Marketing is FREE!

If you DON’T use search marketing yet, NOW is the time to get started. And you don't want to just wing-it, this course will teach you how to do it right.  And did we mention it's FREE!     

Is This the Right Course for Me?


This course is ideal for: 

Small Business Owners who juggle many goals, commitments, and actions every day.  You have your own business, and you're also the marketing person.  

Entrepreneurs looking to grow your business. You hear people talk about digital marketing, but you just don't know what it involves and how to get started. 


Digital Marketing Employees who want a clearer picture of how each digital marketing tactic supports the company's overarching goals. And, you want that extra edge to prove yourself to your boss.


New to Marketing and wanting to succeed in your job.  In this course, you'll get a solid foundation in digital marketing on which to build.  

ANYONE looking for a better understanding of digital marketing. This course benefits anyone with an interest in digital marketing who is seeking to develop their skills or looking to change careers.

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What's in This Course? 

Video Lessons / Resources / Practice Quiz / and more

Course time: approximately 60-90 minutes

An Overview from the Instructor

Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started. 

How to Use this Course

This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.

Feature - A Guest Expert Presenting Real-World Advice

54:00 min. 

A guest expert who talks about SEO and SEM from the perspective of someone that is living it every day.  Learn the STEPS you need to take, and TIPS to be successful.

A Wrap-up from the Instructor

Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.   

Course Resources

We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course. 

Practice Quiz

A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit. 

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It's Time!

Website Optimization and Search Marketing is FREE!


Make sure your website is optimized for search engines, and by using effective search marketing tactics, you can ENSURE your target audience will find your website. 






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