An Introduction to the Power of
Social Media Marketing
Social Media Marketing - Module 1
What You Will Learn
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This course lays the foundation of social media marketing and how it fits into your business.
Social Media Marketing is a vital element of every forward-thinking marketing plan. The beauty of social media marketing is that you can engage in a two-way conversation with current and potential customers. Social media marketing can be engaging, targeted, flexible, affordable, and trackable -- if done correctly.
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You will learn:
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What social media marketing entails and why it is essential to your business
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Who uses social media, so you know where to connect with your audience
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Myths about social media and how it is different from traditional marketing
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How social media fits into your company's marketing strategy
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Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
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In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
4 video learning lessons, with comprehensive step-by-step instruction.
4.
Downloadable tools including resource links to help you stay current on social media trends.
5.
Practice quiz to reinforce your learning.
6.
Estimated time to complete: 45-60 minutes.
7.
And the opportunity to apply the content immediately to your social media marketing.
Get Started TODAY!
This Introductory Course is FREE!
It's easy to forget that social media marketing is more than just a quick post on Facebook or tweet on Twitter in today's hustle-and-bustle world. It's time to get reacquainted with social media marketing fundamentals and truly set yourself up to succeed.
Is This the Right Course for Me?
This course is ideal for:
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Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start.
Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts. Get that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in social media marketing on which to build.
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ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.
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Jackson,
Small Business Owner
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Has a retail store downtown.
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Six full-time employees.
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Two part-time employees.
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He knows he needs to do more marketing but doesn't have a lot of money or marketing experience. He wants to use social media to engage with current and potential customers to grow his business.
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Lynn,
Social Media Marketing Employee
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Works in a Marketing Dept.
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4-years of general marketing experience with the company.
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Lynn was just put in charge of social media marketing. Her boss said they need more out of their social media channels. When Lynn asked, "More what," her boss said, "MORE EVERYTHING!" Lynn needs to get up to speed quickly.
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Lynn
Social Media Marketer
Matt,
New to Marketing
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Recently graduated from college.
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Majored in Marketing.
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Just got his first job on a marketing team.
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He's young, but he wants his boss to know that he can add value to the team right from the start. He believes that becoming the team's social media expert is a way to prove himself.
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Matt
New to Marketing
Ashley,
Interested in Social Media
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46 years old.
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Ashley has worked for big and small companies during her career.
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She knows social media is huge in business but doesn't have much experience with it.
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She believes that by getting a better understanding of social media marketing, she can add value to her own portfolio.
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Jackson
Small Business Owner
Ashley
Interested in Social Media
What's in This Course?
Video Lessons / Resources / Practice Quiz / and more
Course time: approximately 45-60 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
5:50 min.
Lesson 1 - What is Social Media Marketing
Why social media marketing is important to businesses today.
9:55 min.
Lesson 2 - Who Uses Social Media
Connecting with your audience on social media.
7:45 min.
Lesson 3 - Social Media Marketing: Overcoming Myths
Understanding how social media marketing is different from traditional marketing.
15:10 min.
Lesson 4 - How Social Media fits into Your Marketing Strategy
Adding social media tactics to your multi-channel campaign.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
