An Introduction to Digital Marketing
Why it is Important
Digital Marketing - Module 1
What You Will Learn
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Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
You will learn:
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How it all got started and how we got to where we are today.
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Who uses the internet and how you can connect with your audience online.
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Understand how people spend their time online, and how you can effectively reach your audience.
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How to add digital tactics to your multi-channel marketing strategy.
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And more!
Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
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In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
4 video learning lessons, with comprehensive step-by-step instruction.
4.
Practice quiz to reinforce your learning.
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Estimated time to complete: 40-50 minutes.
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And the opportunity to apply the content immediately to your social media marketing.
Is This the Right Course for Me?
This course is ideal for:
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Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
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Entrepreneurs looking to grow your business. You hear people talk about digital marketing, but you just don't know what it involves and how to get started.
Digital Marketing Employees who want a clearer picture of how each digital marketing tactic supports the company's overarching goals. And, you want that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in digital marketing on which to build.
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ANYONE looking for a better understanding of digital marketing. This course benefits anyone with an interest in digital marketing who is seeking to develop their skills or looking to change careers.
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What's in This Course?
Video Lessons / Resources / Practice Quiz / and more
Course time: approximately 40-50 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Lesson 1 - Evolution of the Internet
5:20 min.
How did it all start, and how did we get here? To understand digital marketing today, it helps to understand how it has evolved.
Lesson 2 - Who Uses the Internet Today?
3:15 min.
Digital marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time. So, we'll learn about who uses the internet.
Lesson 3 - How Do People Use the Internet?
7:10 min.
To effectively reach your audience, you need to understand how they are spending their time online. You want to make sure you're messaging to the right audience, in the right place.
Lesson 4 - How Digital Fits into Your Marketing Strategy
14:45 min.
The best digital marketers know which channels their audience uses, and they have a clear picture of how each digital marketing tactic supports their overarching goals.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
