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Identify Your Target Customers &

Build Audience Personas

Social Media Marketing - Module 3

What You Will Learn

In social media marketing, it's important that you clearly identify WHO you are trying to reach with your messages.   

If you think you might know who your target audience is but don't know what audience personas are or how to create them, that's okay! We've got you covered. By creating personas, you can better identify, understand, acquire, engage, and retain your target audience.

You will learn how to: 
  • Understand the difference between target audience and personas

  • Identify your target audience

  • Effectively use geolocation techniques

  • Create audience personas of your ideal customers

  • Use your new personas to target potential customers

Meet the Instructor

Dr. Sherry Hartnett 

Dr. Sherry Hartnett is a highly

respected marketing and

leadership consultant and


In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish. 

Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.

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Key Course Details


100% Online. 


Start instantly and learn at your own pace.


3 video learning lessons, with comprehensive step-by-step instruction. 


Downloadable tools including a Persona Creation Blueprint to help you create your own audience personas. 


Practice quiz to reinforce your learning. 


Estimated time to complete: 45-60 minutes. 


And the opportunity to apply the content immediately to your social media marketing. 

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Get Started TODAY!

Identifying Target Customers and Building Audience Personas is ONLY $69!


Suppose you don't have accurate buyer personas. In that case, you will most likely fail to address the right audience. Identifying your target audience and creating personas helps you ensure you are reaching the right person in the right way to ensure success.

Is This the Right Course for Me?


This course is ideal for: 

Small Business Owners who juggle many goals, commitments, and actions every day.  You have your own business, and you're also the marketing person.  


Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start. 


Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts.  Get that extra edge to prove yourself to your boss.


New to Marketing and wanting to succeed in your job.  In this course, you'll get a solid foundation in social media marketing on which to build.  

ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.

Professional Chef


Small Business Owner

  • Chef/Owner of a restaurant for 5 years.

  • Six full-time employees.

  • Two part-time employees.

  • Business has been good for the past few years. But 75% of his business is on weekends. He would like to use social media to increase his weekday traffic and promote lunch and dinner specials.   

Small Business Owner
Professional Young Woman


Social Media Marketing Employee

  • Works for a medium-size business.

  • 5-years of PR/Communications experience with the company.

  • The communications team is small, and Bridget is asked to wear many different hats. One of them is Social Media Lead. She uses her lunch breaks to pick up additional skills to keep current on the latest trends in social media.      

Social Media Marketer
Smiling Young Man


New to Marketing

  • Recently graduated from college.

  • Majored in Business Management.

  • He’s helping out at his Dad’s bike shop.

  • His Dad asked him to take a look at improving the store’s social media. In school, Robert learned about general marketing, but he needs to know A LOT MORE about social media marketing NOW!

New to Marketing
Professional Female


Interested in Social Media

  • 39 years old.

  • Carol is an Office Manager for an insurance company.   

  • She’s responsible for managing the two social media employees. 

  • She has a personal Facebook and Twitter account, but she knows that social media for business is different. She wants to quickly get up to speed so she can help guide her social media staff.    

Interested in Social Media

What's in This Course? 

Video Lessons / Resources / Practice Quiz / and more

Course time: approximately 45-60 minutes

An Overview from the Instructor

Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started. 

How to Use this Course

This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.

Lesson 1 - Identifying Target Audiences

7:30 min. 

Understand WHO you are trying to reach. 

Lesson 2 - Creating Personas

13:30 min. 

Recognizing the needs, beliefs, and behaviors of the target market.

Lesson 3 - Creating Personas - A Case Study

19:15 min. 

Featuring a guest expert to discuss how they create personas within their organization. 

A Wrap-up from the Instructor

Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.   

Course Resources

We provide you with downloadable tools including a persona creation blueprint, templates, or other resources, to help you apply what you learned in this course. 

Practice Quiz

A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit. 

It's Time!

Identifying Target Customers and Building Audience Personas is ONLY $69!


It's time for YOU to identify YOUR target audiences and YOUR buyer personas. If you're ready to expand your reach, grow your impact, and create social media marketing that gets results for your business, ENROLL NOW!  





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