Designing and Building a Successful Website
Digital Marketing - Module 2
What You Will Learn
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Your website should be the central hub for all your marketing and lead generation activities.
You will learn:
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How computers communicate to enable people to interact with the pages on your website.
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The three main objectives of websites.
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The seven steps in the website design and development process.
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About website accessibility and why it's important.
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And more!
Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
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In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
3 video learning lessons, with comprehensive step-by-step instruction.
4.
Practice quiz to reinforce your learning.
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Estimated time to complete: 60-90 minutes.
6.
And the opportunity to apply the content immediately to your social media marketing.
Get Started TODAY!
Designing and Building a Successful Website is ONLY $69!
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97% of online users search for local businesses online. If you want to drive more customers to visit your business, your website must be the sales and marketing tool that entices them to want to know more about you, your products, or your services.
Is This the Right Course for Me?
This course is ideal for:
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Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
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Entrepreneurs looking to grow your business. You hear people talk about digital marketing, but you just don't know what it involves and how to get started.
Digital Marketing Employees who want a clearer picture of how each digital marketing tactic supports the company's overarching goals. And, you want that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in digital marketing on which to build.
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ANYONE looking for a better understanding of digital marketing. This course benefits anyone with an interest in digital marketing who is seeking to develop their skills or looking to change careers.
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What's in This Course?
Video Lessons / Resources / Practice Quiz / and more
Course time: approximately 60-90 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Lesson 1 - Website Basics
13:25 min.
We'll talk about how computers communicate to enable people to interact with webpages, along with the three main objectives of websites.
Lesson 2 - The Website Design and Development Process
34:00 min.
Rather than just starting to build a website by throwing things into it; you need to think carefully about each step of the process because the way you design your website can impact your business results.
Feature: A Guest Expert Presenting Real-World Advice
12:10 min.
A guest expert talks about website design from the perspective of someone that is living it every day. See real-world examples and walk through the process of website design -- what to think about, what to do, and what not to do.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
